A Dream That Started with a Dirty Pair of Sneakers
In life, some moments leave an imprint so deep that they unknowingly shape our future. For us, that moment came after a college farewell party when we struggled to find someone who could professionally clean our favorite sneakers. What seemed like a simple problem at the time soon transformed into an idea—a vision to provide the best sneaker cleaning and restoration service in India.
Fast forward to February 20, 2025, we stand proudly on the cover page of Hindustan Times, Delhi NCR—a moment that feels surreal, humbling, and deeply emotional.

The Early Struggles: More Than Just Cleaning Shoes
Starting a business was never just about shoes; it was about solving a real problem, adding value to people’s lives, and creating something that truly mattered. When we began, we had no fancy storefront, no big investments, just a small workshop, and an unwavering belief in our vision.
We remember those initial days when we used to personally pick up sneakers from customers’ homes, spending hours scrubbing, restoring, and perfecting each pair. The biggest challenge wasn’t just cleaning shoes but changing people’s mindset—convincing them that their favorite sneakers didn’t need to be thrown away, that they could be restored, and that they could last much longer with proper care.
Growth, Love, and an Ever-Expanding Family
Word spread faster than we imagined. @WhatsApp became our powerhouse, bringing in hundreds of customers daily. One happy customer led to another, and before we knew it, we were handling over 200 inquiries a day.
But beyond the numbers, it was the love and trust of our customers that fueled our growth. Every sneaker we restored came with a story—a birthday gift, a lucky charm, a prized possession. Every smile we saw when customers got their favorite kicks back in pristine condition reminded us why we started.
The Cover Page: A Milestone, Not a Destination
Seeing Shoe Doctors on the cover of Hindustan Times today is not just a milestone for us; it’s a testament to the hard work, passion, and support of every person who believed in us—our team, our customers, our families. This isn’t just our story; it’s your story too. You made Shoe Doctors what it is today, and for that, we are forever grateful.
Thank You! This Is Just the Beginning
To every sneakerhead, every customer, every team member—thank you for trusting us with your favorite kicks. Thank you for believing in the idea that restoration is better than replacement.
We promise to keep pushing boundaries, innovating, and providing you with the best sneaker restoration services in India. Because at Shoe Doctors, every sneaker deserves a second chance.
🔹 Got a pair in need of restoration? Let’s bring them back to life! DM us now!
With gratitude,
Anuj Katiyar
Founder Shoe Doctor
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